Task: Prepare SEO map of significant URLs and redirects
Prepare SEO map of significant URLs and redirects
Map a limited set of actually indexed and significant legacy URLs to the new site structure and set up targeted 301 redirects.
Objective
Preserve search continuity where it truly matters, without attempting to replicate the entire historical URL structure of the old site.
Context
There is a limited number of pages in the search index—around 85. Therefore, full backward compatibility with all legacy routes is not required.
What to do
- Collect the actual list of indexed and other truly significant public URLs.
- For each URL, determine the target page in the new haih-cms structure.
- Where reasonable, keep the address unchanged.
- For changed addresses, prepare targeted permanent 301 redirects.
- For outdated pages without a useful equivalent, make an explicit decision: merge with a new page or return a correct 404/410 depending on the situation.
- Exclude redirect chains and loops.
- Verify the consistency of the new URL map with canonical tags and sitemap.
Result
A small, manageable SEO migration map for truly significant URLs instead of maintaining all legacy routing.
Definition of Done
- All indexed and significant URLs have been resolved.
- Direct 301 redirects are configured for the necessary pages.
- There is no requirement to support the old Rails routing entirely.
- The new URL structure is considered primary and canonical.
Ворклоги
URL Strategy Change
We dropped the idea of maintaining full backward compatibility with the entire legacy URL structure. Since there are around 85 pages in the search index, the task is now limited to a managed SEO map of significant URLs: old address → new page → keep/301/delete.
The new haih-cms structure is considered primary and canonical; Rails routing is not being entirely replicated.
An external audit of the current website has been received. Five old URLs from the homepage text that return 404 have been confirmed: /pages/management, /pages/marketing, /pages/anticrisis, /pages/wholesale, /pages/business-processes. The proposed mappings are: management consulting, marketing management, crisis management, sales management, business process management. Before setting up redirects, the meaning of the old materials must be checked. For a safe migration, a registry is needed: old URL → new/keep → status → traffic → external links → decision; do not mass-redirect old URLs to the homepage, eliminate chains/loops, and keep significant redirects long-term.