Task: Boost SEO/GEO

A good achievement already - calculated a huge part of junk pages.

Their presence is not a huge technical problem right now, but still Google spends most of its crawl budget on them, which causes more relevant and high-quality pages to be indexed significantly slower. I cannot know for sure, but I think this generally has a negative impact on Google's attitude towards the site. Moreover, Yandex has long replaced its TCI (Thematic Citation Index) with SQI (Site Quality Index). And it continues to drop there for us as well. We need to fix the technical condition of the site.

The number of unindexed pages continues to drop

while the number of indexed pages is growing

At the same time, Google hasn't outputted a single new page externally over the month

and this despite the fact that more than 12,000 old topics and comments were reformatted, and at least several new comprehensive articles were written.

I am increasingly convinced that Google is no longer betting on traditional search and indexing of the internet, especially since it is shifting all available resources to AI mode. Why vacuum the internet when you can just generate answers for users.

At the same time, Google uses the site quite actively in its generative answers

Meanwhile, the number of clicks is noticeably dropping, despite the growing number of impressions.

Why wouldn't they drop if many people now don't go beyond the AI Mode search results?

I'm not complaining, I'm just highlighting trends.

Already 7,500+ pages indexed

Yet over the past month, still not a single new page in search results.

and over the year — only two.

Two pages in a year, seriously.

Clicks/impressions are actively dropping.

Generative search results — unclear.

By the way, pay attention to the anomalous spike in impressions in May. It was grouped by weeks, now I'm breaking it down by days. This is primarily a standalone surge in search results for a single day — almost 7,000.

And no, this does not correlate with clicks at all. Let's look at impressions alone:

A week earlier, 220 impressions; a week later, 157 impressions, and here — almost 7,000. That's a difference of more than 15 times. There is no such anomaly in clicks.

Who wants to explain this as anything other than automated activity? That is, the number of impressions and clicks is long past being about "how many real people saw and visited us".